The essential oil industry is booming, with a market value that’s predicted to exceed 27 billion US dollars by 2022.
Is this surging interest and awareness of essential oils a good thing? In general, yes. They’re now more widely available and accessible than ever before (read more: Why Are Essential Oils Everywhere?) I strongly believe in educating people about holistic options where appropriate. We need to move away from the idea that every symptom requires a pill.
It could be argued that the two big players of the MLM world – doTerra and Young Living – have massively raised the profile of essential oils among the general public. But popularity is a double-edged sword. So many people have now signed up to be “Distributors” (Young Living) and “Wellness Advocates” (doTerra) that the internet is drowning in misinformation about essential oils.
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