This week, I thought it would be nice to take a break from the MLM wars and focus on the professional therapist industry.
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Essential oils have soared in popularity as people are increasingly turning towards more natural alternatives for health and wellbeing.
But let’s not fall into the trap of thinking that something “natural” is free of any negative consequence. Currently, the essential oil industry is estimated to exceed $17 billion, rising to $27 billion by 2022.
Essential oils are big business – and it’s important to consider the environmental impact of this insatiable demand.
The essential oil industry is booming, with a market value that’s predicted to exceed 27 billion US dollars by 2022.
Is this surging interest and awareness of essential oils a good thing? In general, yes. They’re now more widely available and accessible than ever before (read more: Why Are Essential Oils Everywhere?) I strongly believe in educating people about holistic options where appropriate. We need to move away from the idea that every symptom requires a pill.
It could be argued that the two big players of the MLM world – doTerra and Young Living – have massively raised the profile of essential oils among the general public. But popularity is a double-edged sword. So many people have now signed up to be “Distributors” (Young Living) and “Wellness Advocates” (doTerra) that the internet is drowning in misinformation about essential oils.
What’s the deal with “essential oil vaping”? If you’re a social media user, it’s likely that you’ve come across adverts for these portable aromatherapy vapourizers – yes, I’m talking mainly about MONQ, although there are others.
Barely a day goes by without seeing questions about this on Facebook. MONQ adverts are all over the place and – on the face of it – essential oil vaping seems to be the hottest thing in aromatherapy right now.
So, what’s it all about? And is it really safe? Quite a few readers have emailed me about this, so I thought I would investigate.
If you were an essential oil, which one would you be?
I’ve always been drawn towards Geranium (Pelargonium graveolens). There’s something about its scent that I find amazingly calming and comforting – it’s powerful, without being overpowering. It’s sweet, without being sickly. To me, it’s the scent of nature: floral and green, with earthy undertones.
How do we perceive smells, and why do they elicit such strong reactions from us? Why do we like some smells more than others? How can one person love a scent that another person finds repulsive?
On 21 September, I had the privilege of attending the 2017 Health Blog Awards ceremony – a fabulous event designed to celebrate the amazingly diverse talents of the blogging community.
I’m delighted to say that The English Aromatherapist won the award for ‘Best Ethical Living & Beauty Blog’ (sponsored by Noughty Haircare) – so I am now the proud owner of this super shiny (and surprisingly weighty!) glass trophy: